Ideas are unpredictable.

When I was a student, I developed an idea and design for a project with the social purpose of supporting organ donation, using the iconic “I Love NY” logo. This project won the Gold category as Best of Term in 2016 at Miami Ad School.

Published in 2018 on my Behance page.

Published in 2017 on my Wix site.

I recently discovered that the agency Devito Verdi developed a campaign with a similar objective, which truly inspired me. That’s why I decided to include it in this portfolio. While I wasn’t the creator of that campaign, I find it fascinating how ideas have the unique magic of appearing when we least expect them.